I just won a friendly game, and it displayed all the usual info for gaining Exp. It of course isn't very logical to get these content on a friendly game unless it is changed and you do get Exp over friendly games, as I suggested a while ago in another thread. However, as I said, it was friendly, and, as I checked, I didn't receive the Exp.
So I suggest either that you do get the Exp, as I suggested before, or that you change the content of a Battle report for friendly games.